In order to achieve a major communications upgrade, it’s no longer necessary to tear out an entire technology stack for replacement. In fact, in the era of cloud solutions, it’s not even necessary to set aside a large sum of money for investing in that upgrade. While communications platform as a service (CPaaS) benefits are numerous, its accessibility as a customized solution may be its most attractive advantage.
Consider these four CPaaS benefits and how they may add to your business outcomes:
Convenient Innovation: CPaaS allows you to integrate additional communications features into your existing business applications through the use of application programming interfaces (APIs). The technology is based in the cloud, making it accessible for programmers to tap into the particular feature management would like to see incorporated and accelerate the time to market. While it used to be expensive and time-consuming to create custom communications features in an existing application, CPaaS makes it cost-effective and straightforward.
Scalability: This is a foundational benefit of cloud solutions. Instead of choosing a particular communications solution and investing capital, CPaaS and other as-a-service options allow an enterprise to implement the technology as they need it and as they grow. The flexible nature means that an enterprise adds a feature when it benefits the organization, instead of purchasing a solution and paying for features they won’t use for another three years, for instance.
Driving Growth: The potential for CPaaS to aid in business growth is only limited by how effectively and quickly your programmers can implement the solutions. You can add features into a customer interface that uses past browsing information to upsell and suggest additional buying options, for instance. A health care organization could tap into features that send SMS alerts to patients about appointments, reducing the number of forgotten and canceled visits.
Improve the Customer Experience: CPaaS benefits include the ability for customers to access options like click-to-call or choose the format of communication right from the website or mobile app they’re accessing. CPaaS also allows for increased self-service strategies so customers are empowered to choose a path to resolution. This also frees up your contact center agents to work on more complex customer requests.
The advantages available through CPaaS will continue to grow as machine learning and artificial intelligence capabilities expand. Solutions will soon unlock more information about customers and their preferences to create a truly customized interaction with your company.
To learn more about CPaaS benefits and how they might support your business objectives, contact us at Enterprise Visions. We can help you leverage the best CPaaS solution to reach your goals within your budget.