Over the last two years, the customer experience has changed drastically in light of the COVID-19 pandemic. Customers have gotten accustomed to ordering from a digital touch screen instead of a person, paying with a tap of their phone, and seeking assistance from an online chatbot.
There are many other useful customer experience technology examples out there. However, any technology that is deployed must be integrated well to ensure that customers continue to have a positive experience.
Companies that cannot find success in this area will quickly lose their customer’s trust and loyalty, leading to an inevitable decline in sales and overall company value.
Fortunately, there are many wonderful examples of customer experience technologies that can help businesses that are looking to create a smoother and more seamless customer journey.
Here are some of our favorites.
Unified communications as a service (UCaaS) is used to deliver enterprise communications through the cloud. It combines the traditional office phone system with other line-of-business and communication apps that are critical for a modern workplace.
With a great UCaaS system in place, it’s much easier for your workers to communicate and collaborate, regardless of where they’re working that day. It also facilitates better communication between customers and your staff.
Another smart way to improve your connection with customers and create a more human experience is to opt for a contact center through a contact center as a service (CCaaS) model. This is operated by a vendor and helps organizations reduce their IT load by ensuring they’re only paying for what they actually need.
The CCaaS model also ensures that customers receive omnichannel support, creating a more personalized and streamlined experience.
The applications for artificial intelligence (AI) in this age are endless. AI technology is key in orchestrating more personalized customer experiences, an aspect of customer service critical to ensuring ongoing brand loyalty. 80% of customers say they’re more likely to make a purchase from a brand that offers a more personalized experience.1
By predicting customer behavior and supply and demand, and through its role in improved decision making, AI is one of the most effective tools companies can leverage to improve their overall customer experience.
Hybrid voice is just one example of voice technologies that can be used to improve the customer experience. One of the most popular applications for this technology is the voice-enabled chatbot. This tool can be used to increase the number of customers that can be served at one time, offering them service in their language of choice with little to no wait time.
There are many advantages to using technology to create a better customer experience. However, deploying this technology, customizing it for your business, and maintaining it to ensure efficacy, compliance, and security can be challenging. Taking on this digital transformation with the help of an expert will give you the resources you need to ensure your success.
Have questions about how these customer experience technologies can be deployed to benefit your company? Get in touch with us today.
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