Technology has changed the way people live, work, and interact. It has infiltrated every aspect of daily life, offering new and inventive methods for communicating. However, this explosive alteration has left many companies scrambling to keep pace. The sheer volume of information and software applications and increasing number of access points and devices available for usage create the need for a Unified Communications (UC) solution.
UC involves the connected coordination and integration of “communication tools” used to assist the execution of work-related activities. It encompasses every area of work interaction, providing a superior means for increasing productivity. By integrating the tools designed to enhance business communications and mobility, a UC strategy allows companies to realize improved work flows, customer service, and efficiency metrics, while simultaneously lowering expenditures.
Tools of the Trade
It’s no longer possible for businesses to rely solely on “plain old telephone service” lines and basic email and still see revenue growth. These tools are only a fraction of the entire communications framework. To effectively compete in today’s marketplace, companies must adapt to the technological environment that produces real-time results for increased efficiency.
Tools for achieving that end fall into the UC category and include Voice over Internet Protocol (VoIP), data center services, and software applications such as customer relationship management (CRM) programs, as well as mobile apps and web conferencing tools. With UC, businesses can better meet the tech savvy needs of both consumers and employees.
Orchestrating Business Growth
UC builds business success by improving every area of interaction. Rather than focusing solely on workplace procedures, companies can benefit from a comprehensive, integrated system that seamlessly supports all types of transmissions. Benefits include:
Enhanced Workforce Mobility
The traditional 9 to 5 workday has long been a thing of the past. Employees now use their smartphones, laptops, and personal devices to perform work tasks when away from the office, typically during evenings and weekends. Moreover, sales personnel depend on tech tools to coordinate schedules, contacts, and routes. UC permits instant access to important customer files and ordering trends, and can also integrate inventory counts and shipping information to strengthen the position of mobile workers.
More Efficient Workflows
Better internal collaboration improves productivity, and UC tools orchestrate enhanced communication between businesses and their vendors, customers, and clients. Dropped calls, lost messages, and missed emails become a thing of the past.
Improved Customer Service
UC tools promote stronger customer experiences because they simplify the communication and resolution process. Buyers can initiate contact quickly, and the integrated delivery system immediately routes the customer to right person or department.
By using one system for all types of communication, enterprises, regardless of size, can lower expenses by improving productivity. Rather than pay for a number of separate systems, items like PC-to-phone calling, instant messaging, and similar contact methods are unified under one service provider, which improves performance and reliability while lowering costs.