How Businesses Use AI To Improve Customer Experience

September 5, 2023

AI technologies have transformed the way companies and customers interact. By merging AI with tools designed to enhance the customer experience (CX), your teams can deliver faster, more efficient service tailored to each customer – a must, considering 49% of consumers have abandoned a brand in the past year after a poor customer service experience.1

In this blog, we’ll discuss how businesses are leveraging AI to deliver the seamless interactions today’s customers expect. 

How AI Can Improve Customer Experience for Businesses

As more vendors release solutions intended to enhance the customer experience in the age of AI, finding what works best for your business can be tough. Here are the most popular ways modern organizations are using AI to improve customer experience:

Intelligent Chatbots

Intelligent chatbots use AI to emulate human-like conversations with customers. They're designed to understand and respond to questions, give information, and help with tasks in a way that feels natural.

With chatbots, businesses can offer their customers 24/7 support to find answers to basic questions, troubleshoot issues, and get assistance without having to wait for a human agent.

Omni-Channel Support

Customers expect a seamless customer service experience across multiple communication channels. AI helps organizations deliver consistent interactions throughout the customer journey by collecting customer data from different channels, including email, chat, and phone calls. Having a unified view of customer information ensures your customer service agents have the context they need to provide personalized service – without customers having to repeat their issues on each channel.

AI can also streamline omni-channel support systems by routing customers to the most appropriate channel or agent, reducing wait times and improving issue resolution.

Sentiment Analysis

AI streamlines the way companies analyze customer feedback to identify areas needing improvement. Natural language processing algorithms can collect information from reviews, surveys, and social media to extract insights about customer sentiment, pain points, preferences, and more. Understanding customer feedback in real-time can make it easier for your teams to address problems quicker, adapt your offerings, and improve overall customer satisfaction.


Voice Assistants

Voice assistants (think Alexa and Siri) have become increasingly popular tools for businesses to interact with customers. Natural language processing and speech recognition technologies allow voice assistants to understand and respond to verbal commands, enabling customers to find answers to questions or complete tasks hands-free.

Integrating AI-powered voice assistants into your customer support channels can improve accessibility and convenience. And because many voice assistants can learn and adapt to customer preferences over time, they present a seamless way to offer personalized recommendations and responses.

Virtual Reality and Augmented Reality

Virtual reality (VR) and augmented reality (AR) technologies enable businesses to offer immersive, interactive experiences. Over half (52%) of consumers say they’re interested in AI tools that can help them explore a product, website, or feature experience,2  which businesses can deliver using VR and AR. Allowing customers to try virtual demos or explore products in real-world environments via VR and AR can ultimately increase customer confidence in their buying decisions.

Predictive Analytics

AI allows businesses to predict customer behaviors and preferences based on data. These predictive analytics analyze historical data and behavioral patterns to anticipate customer needs, resolve issues before they escalate, prove personalized offers, and more. 

Predictive analytics can also help organizations forecast sales and revenue based on historical sales data and market trends. These predictions guide processes like inventory management and resource allocation to ensure optimal inventory levels and avoid stockouts or overstock situations.

Leverage AI and Customer Experience the Right Way With Enterprise Visions

AI is continuously evolving, so expect this technology to stay at the forefront of CX solutions for years to come. However, implementing AI without a strategic plan can create complications – and privacy concerns – for your business that do more harm than good. 

If you’re ready to get started with AI, Enterprise Visions can help. We believe all businesses deserve to make the smartest-possible technology decisions, which is why we offer free expertise and guidance to help you find the perfect solutions. Reach out to Enterprise Visions today for help taking your customer experience to the next level with AI-powered solutions and beyond.